What skills can I learn in social media marketing courses?

Social media marketing courses typically cover a broad range of essential skills including: Social media strategy and planning Creating and curating engaging content Utilizing platforms like Meta, Instagram, X, and LinkedIn Digital advertising and promotions on social media Analytics and data analysis to measure campaign effectiveness SEO techniques for enhancing online visibility Community management and customer engagement strategies Crisis management and brand reputation monitoring

Do I need prior experience in marketing to start social media marketing courses?

No prior marketing experience is necessary to begin with beginner social media marketing courses. The program offerings are designed to support learners at all levels: Newcomers can start with the basics of social media platforms and simple content creation. Intermediate learners can develop targeted marketing campaigns and learn to analyze engagement data. Advanced professionals can refine large-scale strategies and explore integrated digital marketing techniques.

What social media marketing certifications and credentials are available?

Social media marketing courses on Coursera offer various credential options: Certifications in comprehensive social media marketing Professional certificates from industry leaders Specialized course certificates that focus on particular skills such as influencer marketing or social media analytics These certificates can be instrumental in validating your skills and for enhancing your professional profile on platforms like LinkedIn.

What career opportunities are available with skills in social media marketing?

Skills in social media marketing can lead to diverse roles in the marketing and communications sectors including: Social Media Manager Digital Marketing Specialist Content Strategist Brand Manager SEO Specialist Community Manager Professionals in these roles use their social media marketing skills to build brand awareness, engage with customers, and drive sales and traffic through targeted digital campaigns.

Are there free social media marketing courses or certifications available on Coursera?

Yes, Coursera offers a variety of free courses across many topics, including social media marketing. While you can access most course materials for free by auditing the courses, this does not include graded assignments or a completion certificate. For those looking to obtain a certificate to showcase their learning or enhance their professional profile, Coursera provides the option to purchase the course. Additionally, Coursera offers free trials or financial aid to learners who qualify, making certifications more accessible to everyone.

Best Social Media Marketing Courses & Certificates [2025]

Explore the Social Media Marketing Course Catalog

Status: AI skills
Meta
Meta Social Media Marketing
Skills you'll gain: Social Media Content, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Social Media Strategy, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
21K reviews
Beginner · Professional Certificate · 3 - 6 Months
Northwestern University
Social Media Marketing
Skills you'll gain: Social Media Marketing, Integrated Marketing Communications, Social Media, Peer Review, Key Performance Indicators (KPIs), Social Media Strategy, Real Time Data, Marketing Effectiveness, Content Marketing, Strategic Marketing, Marketing Strategies, Data Collection, Target Audience, Budgeting, Digital Transformation, Big Data, Marketing Analytics, Marketing Planning, Professional Networking, Performance Measurement
4.6
Rating, 4.6 out of 5 stars
5.5K reviews
Beginner · Specialization · 3 - 6 Months
Meta
Introduction to Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Management, Marketing, Key Performance Indicators (KPIs), Goal Setting, Facebook, Marketing Strategies, Marketing Channel, Instagram, Digital Marketing
4.8
Rating, 4.8 out of 5 stars
15K reviews
Beginner · Course · 1 - 3 Months
Meta
Social Media Management
Skills you'll gain: Social Media Content, Social Media Management, Social Media Marketing, Content Creation, Social Media Strategy, Content Marketing, Instagram, Content Management, Brand Strategy, Brand Management, Facebook, Customer Engagement
4.8
Rating, 4.8 out of 5 stars
5.6K reviews
Beginner · Course · 1 - 4 Weeks
Digital Marketing Institute
Social Media Marketing in Practice
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Facebook, Content Marketing, Instagram, LinkedIn, Digital Marketing, Marketing, Social Media Content, Target Audience, Content Creation, Marketing Strategies, Advertising Campaigns, Digital Content, Brand Awareness, B2B Sales, Professional Networking, Integrated Marketing Communications
4.5
Rating, 4.5 out of 5 stars
520 reviews
Beginner · Specialization · 3 - 6 Months
Simplilearn
Social Media Marketing
Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Instagram, Advertising Campaigns, Facebook, Campaign Management, Pinterest, Customer Engagement, Marketing, LinkedIn, Digital Marketing, Brand Awareness, Content Creation, Target Audience
Beginner · Course · 1 - 4 Weeks
Status: New
Status: New AI skills
Adobe
Adobe Marketing Specialist
Skills you'll gain: Content Marketing, Color Theory, Promotional Strategies, Social Media Content, Target Audience, Marketing Channel, Typography, Digital Marketing, Marketing Communications, Content Creation, Generative AI, Social Media, Graphic and Visual Design, Social Media Strategy, Social Media Marketing, Design, MarTech, Adobe Creative Cloud, Data Integrity, Creativity
4.7
Rating, 4.7 out of 5 stars
700 reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
University of California, Davis
The Strategy of Content Marketing
Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics
4.5
Rating, 4.5 out of 5 stars
5.1K reviews
Intermediate · Course · 1 - 3 Months
Status: New AI skills
Google
Google Digital Marketing & E-commerce
Skills you'll gain: Media Planning, Search Engine Marketing, Email Marketing, Data Storytelling, Social Media Strategy, Search Engine Optimization, Social Media, Social Media Marketing, Content Creation, Order Fulfillment, A/B Testing, Target Audience, Digital Marketing, E-Commerce, Loyalty Programs, Social Media Management, Customer Retention, Persona Development, Performance Measurement, Marketing Automation
Build toward a degree
4.8
Rating, 4.8 out of 5 stars
38K reviews
Beginner · Professional Certificate · 3 - 6 Months
Status: Free
Coursera Instructor Network
GenAI for Social Media Marketing Specialists
Skills you'll gain: Generative AI, Campaign Management, Social Media Marketing, Social Media, Content Creation, Innovation, Instagram, Social Media Strategy, Customer Engagement, Marketing Strategies, Marketing Effectiveness, Target Audience
4.5
Rating, 4.5 out of 5 stars
15 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Use Canva to Create Social Media Visuals for Business
Skills you'll gain: Social Media Content, Social Media, Facebook, Content Creation, Social Media Marketing, Instagram, Data Visualization, Brand Management
4.5
Rating, 4.5 out of 5 stars
1.3K reviews
Beginner · Guided Project · Less Than 2 Hours
Status: Free
Coursera Project Network
Increase Engagement to your Instagram Business Profile
Skills you'll gain: Instagram, Social Media Content, Social Media, Social Media Management, Social Media Marketing, Social Media Strategy, Content Creation, Scheduling
4
Rating, 4 out of 5 stars
314 reviews
Beginner · Guided Project · Less Than 2 Hours