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    • Marketing

    Marketing Courses Online

    Study marketing courses on strategy, digital media, and consumer behavior. Build skills for careers in advertising and brand management.

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    Explore the Marketing Course Catalog

    • Status: Free
      Free
      U

      University of California, Davis

      The Strategy of Content Marketing

      Skills you'll gain: Content Marketing, Content Strategy, Social Media Content, Marketing Strategies, Content Creation, Strategic Marketing, Marketing, Multimedia, Marketing Communications, Digital Content, Brand Management, Target Audience, Marketing Analytics, Persona Development, Business Ethics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      5.1K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      Illinois Tech

      Marketing Strategy

      Skills you'll gain: Global Marketing, Brand Management, Marketing, Strategic Marketing, Customer Relationship Management, Marketing Strategy and Techniques, Digital Marketing, Marketing Communications, Business Ethics, Social Media Marketing, Market Research, Value Propositions, New Product Development, Consumer Behaviour, Corporate Sustainability, Innovation

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      74 reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Introduction to Marketing

      Skills you'll gain: Go To Market Strategy, Branding, Consumer Behaviour, Strategic Marketing, Brand Management, Brand Marketing, Marketing Strategies, Marketing, Brand Strategy, Communication Strategies, Product Marketing, Marketing Communications, Brand Loyalty, Customer Insights, Brand Awareness, Marketing Channel, Price Negotiation, Customer Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13K reviews

      Mixed · Course · 1 - 3 Months

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Social Media Marketing, Social Media Management, Social Media, Marketing Analytics, Target Audience, Social Media Strategy, Instagram, Content Creation, Campaign Management, Marketing Effectiveness, Marketing, Performance Analysis, Key Performance Indicators (KPIs), Goal Setting, Advertising, Facebook, Performance Metric, Advertising Campaigns, Presentations

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      21K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Digital Marketing

      Skills you'll gain: Data Storytelling, Data Visualization, Email Marketing, Data Presentation, Google Analytics, Digital Marketing, Analytics, Marketing Communications, Business Analytics, Content Marketing, Marketing Strategies, Marketing Analytics, Social Media Marketing, Marketing Management, Marketing, Web Analytics, Strategic Marketing, Digital Communications, Integrated Marketing Communications, Media Strategy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      23K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      IE Business School

      Marketing Strategy

      Skills you'll gain: Survey Creation, Marketing Planning, Market Research, Product Marketing, Consumer Behaviour, Value Propositions, Marketing, Market Analysis, Business Planning, Marketing Channel, Peer Review, Product Strategy, Target Market, Research Design, Data Analysis, Marketing Strategy and Techniques, Marketing Communications, Marketing Psychology, Strategic Marketing, Marketing Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6.1K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      Business and Marketing Strategies

      Skills you'll gain: Operations Management, Process Design, Marketing Strategies, Business Operations, Operational Excellence, Marketing Planning, Manufacturing Operations, Strategic Marketing, Process Mapping, Marketing Strategy and Techniques, Competitive Analysis, Consumer Behaviour, Business Ethics, Social Sciences, International Relations, Marketing, Marketing Psychology, Environmental Issue, Business, Political Sciences

      4.5
      Rating, 4.5 out of 5 stars
      ·
      332 reviews

      Beginner · Specialization · 3 - 6 Months

    • M

      Microsoft

      Microsoft Copilot for Marketing

      Skills you'll gain: Customer Insights, Competitive Analysis, Persona Development, Marketing Operations, Content Creation, Marketing Analytics, Content Marketing, Marketing Automation, Marketing Design, Marketing, Marketing Planning, Marketing Effectiveness, Strategic Marketing, Marketing Management, Marketing Strategies, Search Engine Marketing, Performance Reporting, Social Media Content, Digital Content, Personalized Service

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Beginner · Specialization · 1 - 3 Months

    • G

      Google

      Attract and Engage Customers with Digital Marketing

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Target Audience, Digital Marketing, Persona Development, Web Analytics and SEO, Marketing, Customer Engagement, Customer Acquisition Management, Advertising, Marketing Strategies, Lead Generation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.9K reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: AI skills
      AI skills
      M

      Meta

      Meta Marketing Analytics

      Skills you'll gain: Data Storytelling, Business Metrics, Key Performance Indicators (KPIs), Marketing Analytics, Bayesian Statistics, Descriptive Statistics, Marketing Effectiveness, Statistical Hypothesis Testing, Target Audience, Marketing Strategies, Data Cleansing, Pandas (Python Package), Data Modeling, Data Analysis, Data Visualization Software, Spreadsheet Software, A/B Testing, Data Collection, Marketing, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      N

      Northwestern University

      Sports Marketing

      Skills you'll gain: Event Marketing, Press Releases, Marketing, Media Relations, Brand Loyalty, Social Media Marketing, Marketing Strategies, Brand Management, Event Planning, Public Relations, Promotions and Campaigns, Revenue Management, Strategic Partnership, Target Audience, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.4K reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Virginia

      Artificial Intelligence in Marketing

      Skills you'll gain: Marketing Strategies, MarTech, Digital Transformation, Marketing, Marketing Analytics, Data-Driven Decision-Making, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Business Strategy, Customer Insights, Competitive Analysis, Network Analysis, Real Time Data, Customer Relationship Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      286 reviews

      Beginner · Course · 1 - 4 Weeks

    Searches related to marketing

    Market Research
    Digital Marketing
    Branding
    Brand Management
    Advertising
    Social Media Marketing
    Marketing Analytics
    Content Marketing
    1234…32

    In summary, here are 10 of our most popular marketing courses

    • The Strategy of Content Marketing: University of California, Davis
    • Marketing Strategy: Illinois Tech
    • Introduction to Marketing: University of Pennsylvania
    • Meta Social Media Marketing: Meta
    • Digital Marketing: University of Illinois Urbana-Champaign
    • Marketing Strategy: IE Business School
    • Business and Marketing Strategies: University of London
    • Microsoft Copilot for Marketing: Microsoft
    • Attract and Engage Customers with Digital Marketing: Google
    • Meta Marketing Analytics: Meta

    Frequently Asked Questions about Marketing

    Marketing courses on Coursera are designed to equip you with a wide array of skills critical to navigating the dynamic marketing landscape:

    • Core concepts in digital marketing, including SEO, social media, and content marketing
    • Strategic tools and frameworks for marketing analysis and decision-making
    • Techniques for crafting compelling branding strategies
    • Insights into consumer behavior and market research methodologies
    • Practical applications of marketing automation and customer relationship management (CRM) tools
    • Skills to evaluate and utilize emerging marketing technologies
    • Ethical and sustainable marketing practices ‎

    Marketing courses on Coursera can accommodate learners at all levels, so no prior experience is necessary:

    • Beginners can start with introductory courses that provide a solid foundation in basic marketing principles.
    • Intermediate learners can focus on specific marketing channels or techniques.
    • Advanced professionals might cover courses that explore complex marketing strategies, analytics, and leadership in marketing.‎

    Coursera collaborates with esteemed organizations and universities to offer a range of marketing certifications and credentials:

    • Professional certificates in areas such as digital marketing and marketing analytics.
    • Course-specific certificates that focus on specialized topics within marketing.
    • Certifications in partnership with well-known academic and industry leaders.‎

    Skills acquired from Coursera’s marketing courses can lead to diverse and exciting career opportunities:

    • Marketing Coordinator or Manager, driving the strategy and execution of marketing campaigns
    • Content Strategist, developing engaging content aligned with business goals
    • SEO Specialist, optimizing web content to increase traffic and engagement
    • Digital Marketing Analyst, using data to refine marketing strategies
    • Brand Manager, stewarding a brand to maintain and grow its presence in the market‎
    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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